September 30, 2009


Using the familiar fonts from a number of popular London retailers – Selfridges and John Lewis are shown here, and other iterations include Harrods – the ads open with a description of the benefits of shopping in these stores, before then reverting to the Dixons font with the line “then go to dixons.co.uk to buy it”. The self-harm/awareness continues with the ads’ tagline, which is “the last place you want to go”.

I am sure the debate on this one will run. Follow it at creative review

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